Digi Is Your Friend

Following a surprisingly candid letter from its CEO, Digidesign has now started a blog in order to better communicate with it’s user base. The man behind this is Scott Church and he’s quickly making friends around music blog circles. This is good news because it puts a human face on an otherwise opaque corporation.

Personally, I hope they follow the example of Adobe’s John Nack, who basically confronts every hot situation with clear answers devoid of cynicism or corporate double-speak. It’s great for the company, because it stops the rumors and half-truths from spreading. It’s great for the users because they have a way to influence future releases and better understand the decisions coming from the company.

Nothing beats humans talking to other humans. Go Digi!


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